Social media is arguably one of the greatest inventions of the 21st century. This new form of communication connects virtually every facet of a modern world. Business owners have the potential to use social media platforms to their advantage, creating specific, personalized content. When executed correctly, social media can make a small business go viral — the question is how? In this article, Denver Digital will discuss how to make social media work for your business.
Where is Your Audience
There are a number of different social media platforms, all of which attract a unique audience. For example, younger people are more likely to use Snapchat compared to Facebook . Further, your number of followers can be deceiving. Sure, it’s great to have a large audience, but only if it’s legitimate. If you spend your marketing budget “purchasing” followers you are not increasing your market or potential clientele. Understand your product and who it attracts. Know which platforms your audience favors, meet them there.
How is Your Product Best Displayed
Of course, it’s important to occupy the same platforms as your audience, but it’s also vital to know which platforms display your product the best. If you’re primary audience is on Facebook, but your product looks best on Instagram — use this as an opportunity to cross promote. Link your Instagram account to your Facebook.
As mentioned, there are a number of social media platforms, and they can’t all consume your time. Still, you should ensure your company has at least somewhat of a presence on all four of the accounts below:
Each of these accounts are unique in their design and function. Learn how to use each one according to your business’s needs to optimize your web presence! Of course, Denver Digital is more than happy to provide guidance.
The Big Four: Twitter, Facebook, Instagram, and Pinterest are social media platforms easy to account for. We know that these platforms are popular and attract a wide audience. What becomes tricky are niche accounts. It’s smart to use less popular platforms to grow your audience, but be tactful — think of the search terms your audience may use — know where your audience is active.
If you’re feeling unsure about your online marketing strategy, contact the professionals at Denver Digital. We have the experience, team, and tools to make social media work for your business. We will improve your web presence and increase your audience. Set an appointment with us now: (720) 316-4217.
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